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Optimising your website for SEO

As a business if you’re looking to attract customers and clients who might not know about you, then optimising your website for search engines is fundamental. You want people to discover you.

SEO (Search Engine Optimisation) does exactly that. You need to serve up the best content for your audience. Content that demonstrates your expertise, authoritativeness and Trustworthiness. Or as Google refers to it, E-A-T.

At Transform Digital we use our 15 years’ experience to create exceptional content, through our sister company Transform Communications. We combine this expertise with technical SEO expertise. Giving you the best of all worlds.

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Why is SEO important?

4 Reasons why SEO is important to businesses

SEO enables your business to be visible and be found at the point people are searching for your products and services. 

  1. Reach your audience, organically
    Get your website to work in your favour. With SEO you can reach your audience organically. 
  2. Create trust and credibility
    Trust is built over time and authority is earned. Our team of SEO experts has the commitment and patience to demonstrate to your customers that you are trustworthy and credible. 
  3. Improve your user experience
    Do you get traffic to your site, but do they bounce right off? Improve your user experience. Your users will stay on your site, and Google will rank you higher. 
  4. Great for local search
    Although we’re in a global community, people will still search locally. Optimising your website for specific cities, regions and towns makes you visible to people who are looking for you nearby.
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4 Reasons why SEO is important to businesses

A website without SEO is like a car with no gas.

Paul Cookson, Marketing Consultant
On-page SEO factors

What is on-page SEO?

Each page of your website needs to have a purpose. What content is on that page and how will people search for it? That’s on-page SEO. Making sure every page is perfectly optimised. On-page SEO looks at two main factors.

Optimising page properties
  • Page title.
  • Page description.
  • Page heading (H1) and subheadings (H2, H3).
  • Optimising your assets like images, audio and video with Alt Text.
  • Internal links to other pages on your website.
  • External links to quality websites.
Optimising your content
  • Content is king and Google likes long-form content that explains the topic in detail.
  • Your content needs to be unique to your website. Definitely no copy and pasting.
  • SEO friendly making it easily accessible and easy to read.
  • That means being unbiased.

We work in close partnership with our sister company, Transform Communications. Ensuring that you get the best, most-trustworthy expert content writers available.

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Off-Page SEO factors

What is off-page SEO?

Off-page SEO is what takes place outside of your own website that gives an indication of the value and quality of your website. And this has mostly to do with backlinks.

This is more than building backlinks. It’s about earning quality backlinks. Be warned about digital agencies who promise hundreds, if not thousands of backlinks for a fiver. These are often Black Hat SEO techniques and will harm rather than enhance your website ranking.

At Transform Digital we earn you quality backlinks. With our experience in public relations, we can enhance your content with quality backlinks from reputable sources. Raising your reputation and increasing your domain authority.

Check your website's technical performance

Technical SEO

A solid technical foundation for your website is important for SEO. So as well as on-page and off-page SEO, you also need to consider the technical aspects that make your website SEO friendly.

Checklist for Technical SEO

To make it easy for the bots to crawl and index your site, here are some key aspects for your Technical SEO checklist:

  • Is your site secure? Your website should use HTTPS.
  • Access to websites via mobile is now more than 50% of all traffic. Is your website mobile friendly?
  • Make sure your site loads quickly. There’s nothing like a poor loading speed to reduce the user experience.
  • Is your URL structure SEO-friendly?
  • Check your site structure is easy to navigate.
  • Keep an eye on crawl errors and excluded pages that will harm your performance.
  • Are all your links working? Regularly check internal and external links.

Our Expertise

We bring together all aspects of SEO. From on-page to off-page and technical SEO. Ensuring you have the authority that works across paid, earned, shared and owned media.

Our team of SEO experts works closely with our content creators making you and your business visible to people who are looking for your products & services.

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Get your free SEO consultation

Do you want to know how your website is performing? Our SEO team will prepare a free SEO consultation. This is more than just a report that’s downloaded. We apply our strategic marketing knowledge and understanding to demonstrate how your website could be transformed. Creating connections and giving you leads.

Fill out this form and our SEO experts will get in touch.