Paid Social Media Advertising - Your Marketing Experts | Transform Digital : Transform Digital

Paid social media campaigns

Why choose us?

Social media is about engagement. That’s our area of expertise. Understanding and engaging your market. Because social media is powered by people, not just digital technology.

Paid social media for B2B

For a professional B2B audience, LinkedIn is our go-to platform. Using Transform Communication’s experience of thought-leadership, we create content that attracts attention and results in action. Delivering you leads that are vital to your business.

Paid social media for B2C

The beauty of paid social media is that it’s scalable. If you’re a global brand you can reach an international audience. If you’re a local business you can connect with your community.

Stats & Facts for Digital Marketing in 2020

At Transform Digital, we say be where your audience already is. That’s why it’s important to be specific about who you want to attract and where they will likely hang out. We do this research before we even start recommending a platform.

700 million active users in 2020
Q3 of 2020, LinkedIn revenue increased by 21%
Most trusted network
277% more effective for Lead Generation than Facebook & Twitter

Facebook

90 million small businesses use Facebook
The average Facebook user clicks on 11 ads per month
The average organic reach for a Facebook post is just 5.5%

YouTube

The second most visited site after Google
2 billion unique YouTube users every month
500 hours of video are uploaded every minute

Instagram

1 billion people use Instagram every month
More than half of Instagram’s population is younger than 34 years old
The UK ranks 9th in the world for Instagram usage

Twitter

Average session on Twitter is 3.39 minutes
There are nearly double the number of men on Twitter than women
Four out of ten Twitter users purchased after seeing a brand on social

71% of global Pinterest users are female
43% plan on getting their ideal home in the next five years
Active user base grew 26% to 335 million last year

TikTok

Audience in the UK expected to reach 10 million by 2021
Coronavirus caused usage to skyrocket
Key audience is between 13 and 60 years old

Snapchat

Snapchat added 9 million daily users in Q2 2020
Key demographics are 13 to 29-year olds
The current longest Snapchat streak stands at 2,033 days

Social Media puts the ‘public’ into PR and the ‘market’ into marketing.

Chris Brogan, President of New Marketing Labs

Defining your audience

The data available on social media platforms enables you to target your marketing. And by measuring the response, you can refine and revise what you know about your customers.

Different demographics
From age to gender. Income to homeownership. Education to experience. You can learn everything about your audience.

Hobbies and interests
What else do your customers enjoy? What do they watch? Where do they eat? Where do they go on holiday? What do they do to relax and unwind?

Geography and location

With paid social media you can target the exact location of your campaign. Or you can target people who are going to – or have been to – a specific location. Even identifying those people who have visited – or are planning on visiting – this location.

Retargetting

Connect with the people who have already shown an interest in your product or services. Convert them into loyal customers.

Ready to connect with more customers?

Influence your social media market