Pay Per Click campaigns

Be at the top of Google

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More than an advert

Make PPC work for you

There’s an art to great Pay Per Click (PPC) campaigns. You start with the results you want to achieve. Then we identify the right choice of keywords. We create landing pages that actually convert. All within the budget you specify.

PPC can be complex. If you choose a phrase everyone is using you will need deep pockets. Instead, use our research process to select more specific long-tail keyword phrases and you’ll find the people who are looking for exactly what you provide.

Our marketing insight and sector experience allows us to create campaigns that lead to sales.

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Why PPC is important

Why PPC matters for business

PPC campaigns work best when they’re targeted. Create your adverts and direct people towards a landing page, built specifically for each campaign.

  1. Fast results. If you’re looking to get on the top page of Google quickly, then PPC is a great avenue for you. You can also target competitors, so your advert appears above a competitor’s organic search results.
  2. Qualified leads. Capture prospective customer contact details. Build a database you can market to time and again. All with the necessary GDPR consent.
  3. Great for local search. If you provide products or services locally, then PPC is ideal. Helping you target and reach people immediately within your area.
  4. Building your brand reputation. PPC helps build awareness of your brand quickly and it’s fully measurable. PPC supports your sales activities and generates Marketing Qualified Leads for your sales force to follow-up on.
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Measuring PPC

The beauty of PPC is that it’s fully measurable and quantifiable. You can set conversion goals on your website so you’re not just measuring clicks. You’re benchmarking conversions.

The importance of data. You can put the right data in the hands of the right people in your business. Demonstrate how each campaign is performing. Show the contribution your campaigns make to the business. Prove what a great return on investment you’ve made.

Measure and refine. PPC should not be set up and forgotten. We keep a close eye on performance. Continuously refining and adapting your campaigns.

We need to stop interrupting what people are interested in and be what people are interested in.

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